CNC and Arcom publish Arvester data in report on AVMS directive

The CNC and the Arcom have published their report on the effects of the implementation of the EU’s AVMS directive. The report looks at the recent imposition of availability quotas, local investment and prominence obligations on the big streamers (Netflix, Prime Video and Disney+), and measures their impact on the French film and TV industry. We were commissioned to provide data pertaining to the prominence of titles that were funded at least in part by those new investment obligations.

The report finds, based on analysis of Arvester data, that titles funded via the obligations set out by the “SMAD decree” are for the most part “well exposed” on the homepages of Netflix, Prime Video and Disney+. A closer look at the thematic rows on each service reveals that those titles appeared most often on rows linked to geographical origins, such as rows dedicated to French or European titles.

In view of the satisfactory level of prominence afforded to titles funded as a result of the transposition of the AVMS directive, as well as the positive economic effects brought about by the obligation to invest in and acquire the rights to local productions, Roch-Olivier Maistre, the president of the Arcom who spoke at the presentation of the report, said that “it will be necessary to consolidate the legacy of the directive”. The much-anticipated revision of the AVMS directive and the different regulatory approaches favoured by Member States make prominence on streaming interfaces a hot topic for the years to come. At Arvester, we hope to contribute to the discussions by providing clear and reliable data so that policy decisions can be made in full knowledge of the facts.

We thank Bruno Schmutz, Sébastien Lécou, Marianne Serfaty, Linda Amrouni-Coppola and the teams at the Arcom and the CNC for putting their trust in Arvester.

🔗 Link to the full study here. Arvester data from pages 73 to 88.